On-page SEO refers to the process of optimizing individual web pages to improve their search engine rankings and attract more organic traffic. This involves optimizing various elements directly on the page itself, such as the content, meta tags (title and description), headings, images, and internal linking. By strategically using relevant keywords, creating high-quality content, and ensuring proper formatting, on-page SEO aims to make web pages more relevant and valuable to both search engines and users. The goal is to provide a better user experience and increase the likelihood of the page appearing higher in search engine results for specific queries.