Off-page SEO refers to optimization efforts that occur outside of your own website but still impact its search engine rankings and online reputation. This includes strategies focused on building your website’s authority, credibility, and relevance in the eyes of search engines. Common off-page SEO tactics include acquiring high-quality backlinks from reputable websites, engaging in social media marketing, participating in online communities, and generating positive online mentions and reviews. Off-page SEO helps search engines understand how other websites and users perceive the value of your content, which in turn can influence your website’s rankings and visibility in search engine results.